You know you want a condom ringtone
I know I do.
A cell phone ring tone that sings “Condom, condom!” has been launched to promote safe sex in India, where condoms carry considerable social stigma and HIV and AIDS are growing problems, health experts said on Tuesday.
The a cappella ring tone features a professional singer chanting the word condom more than 50 times, a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable.
“We’ve made a conscious effort to move the concept of the condom away from negative association, like HIV and sex work,” said Yvonne MacPherson, country director of BBC World Service Trust India. “Condoms are actually health products and if you have a condom and you use it, you are seen to be smart and responsible.”
More than 270 million people use mobile phones in India and ring tones, especially those featuring hit Bollywood songs, are extremely popular.
“A ring tone is a very public thing,” she said. “It’s a way to show you are a condom user and you don’t have any issues with it.”
The ring tone was launched on August 8 and has been downloaded 60,000 times, MacPherson said.
Wonder why it only hit the news today if it was launched 11 days ago.
More on the condom front: At the Mexico AIDS conference, Ramadoss (of legalize homosexuality fame) is set to promote the female condom...
